Groupon. $10 for an unlimited ride pass for the Santa Monica pier. My fiance's niece and nephews love to visit the Santa Monica pier when they come and stay so this is one we'll be forwarding on to them for sure. Can I say Whack a Mole!
Anyway to get yours click here to go to Groupon's website and then choose Los Angeles as your city. If you don't see it as the main deal then it will be listed in the side bar on the right of your screen.
You must buy the Groupon today to get that price and it is valid from 3/25 through 6/30 on days when the park is in expanded or full operation. (Click here to visit the pier's calendar to check when those days are).